Marketing Planning 2006-2007

Marketing Planning 2006-2007

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Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Written specially for the Marketing in planning module by the CIM senior examiner and leading experts in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examLevels of international marketing The international marketing environment Know your markets Understanding the external marketplace ... services mix) Business- to-business marketing Developing a marketing strategy for FMCGs Marketing of services Not-for-profit, SMEs and ... assessment Answers and debriefings Sample exam questions and answers Past examination papers and examinersa#39; reportsanbsp;...

Title:Marketing Planning 2006-2007
Author: Karen Beamish, Ruth Ashford
Publisher:Routledge - 2006

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