Innovation Management

Innovation Management

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Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier disciplinea€”Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovationa€”the key to growth and profita€”rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success. Following the publication of the successful first edition, and in response to many readers' positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007a€“12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.When a new vehicle programme is being formulated, many factors are evaluated to determine if the proposed project will ... the analysis GM undertook to decide whether to engineer and tool a manual passenger seat adjuster for its vehicles, which ... GMa#39;s proposed programme had a limited amount of total capital available.

Title:Innovation Management
Author: Shlomo Maital, D. V. R. Seshadri
Publisher:SAGE Publications India - 2012-09-11

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