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Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and a near-mystical rapport with its viewers empowers the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen an ambitious inside look at ESPN and its times. Vogan focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural cachAc. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the qWorldwide Leader in Sports.q Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.In 2006 it rebranded ABC Sports as a€œESPN on ABCa€ and moved Monday Night Football to ESPN. The cable network had eclipsed ... cable TV and radio. In 1997 it established the ESPN Store in Glendale, Californiaa#39;s Glendale Malla€”the same anbsp;...

Author: Travis Vogan
Publisher:University of Illinois Press - 2015-10-15

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