Digital Innovations for Mass Communications

Digital Innovations for Mass Communications

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In every field of mass communicationsa€”advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reportinga€”professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.The gestalt law of past experience explains why website producers can successfully predict our future choices based ... From, click on a€œ My Y!a€ (Does everyone who works for that company shout all the time ... The search engine Google from its website shows two sets of sliders on its a€œPersonalize Google Newsa€ page. One set displays eight categories a€”World, US, Business, Technology, Entertainment, Sports, Science, and Health a€”plus those you addanbsp;...

Title:Digital Innovations for Mass Communications
Author: Paul Martin Lester
Publisher:Routledge - 2013-11-12

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