CIM Coursebook Strategic Marketing Decisions

CIM Coursebook Strategic Marketing Decisions

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.Exam. Question. 3.2. For a service organization of your choice evaluate the problems and opportunities in developing an Internet-based ... The question is couched in a service context, so the answers must be suitably tailored to this context.


Title:CIM Coursebook Strategic Marketing Decisions
Author: Isobel Doole, Robin Lowe
Publisher:Routledge - 2012-05-23
ISBN-13:

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